The Sea Tow Foundation has launched its latest video in the \"Sober Skipper: Why It Matters\" series, featuring professional bass angler Mike Iaconelli to address the critical issue of boating under the influence (BUI). The campaign strategically targets men ages 24-50, a demographic identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents.
\n\nIaconelli's video emphasizes the importance of responsible boating practices, drawing parallels between safe navigation on the water and responsible driving. The campaign aims to raise awareness about the often-overlooked risks of BUI within the fishing community, highlighting the need for comprehensive safety preparation and decision-making.
\n\nGail R. Kulp, Executive Director of the Sea Tow Foundation, noted the significance of bringing an angler's perspective to the safety conversation. The organization has developed an Industry Toolkit to help businesses and organizations disseminate the safety message, providing resources such as social media captions, image libraries, and email templates.
\n\nThe video series is part of the foundation's broader mission to reduce preventable boating accidents and fatalities. By leveraging the credibility of a professional athlete like Iaconelli, the campaign seeks to create meaningful dialogue about responsible boating practices and the critical role of a designated sober skipper.
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