Stanford Continuing Studies to Offer Comprehensive Digital Marketing Course in Winter 2026

The Jason McDonald Consulting Agency has announced enrollment for Dr. Jason McDonald's Winter 2026 digital marketing course through Stanford Continuing Studies, offering professionals comprehensive training in today's most critical marketing channels. The ten-week course beginning January 12, 2026, represents a significant opportunity for businesses and marketing professionals to update their skills in an increasingly competitive digital landscape where companies lacking strong SEO, social media, and advertising strategies risk falling behind competitors.

Dr. McDonald emphasized the timing significance, noting that the post-holiday period provides an ideal opportunity for professionals to strengthen their digital marketing capabilities. The course delivers practical instruction through 2.5 hours of weekly live video sessions, office hours, quizzes, and a comprehensive project. Participants can access course information through the consulting agency's website at https://jasonmcdonald.org/.

The curriculum addresses five essential digital marketing areas that have become fundamental to business success. Social media marketing components cover strategic approaches to Facebook, Instagram, X (formerly Twitter), and LinkedIn, focusing on content development, behavior analysis, and community building. Search engine optimization instruction includes comprehensive training in on-page, off-page, and technical SEO while exploring its relationship with content marketing strategies.

Content marketing modules examine storytelling techniques across blogs, podcasts, webinars, and ebooks to effectively engage target audiences and drive conversions. The online advertising component teaches best practices for pay-per-click campaigns, display advertising, and paid social media with emphasis on targeting precision, budget management, and return on investment measurement. Artificial intelligence applications represent the cutting-edge component, showing marketers how to leverage AI tools for improved efficiency, personalization, and content creation.

This course matters because digital marketing proficiency has transitioned from optional to essential for business survival. Companies that neglect SEO essentially surrender discoverability when potential customers are actively searching for their products or services. Social media marketing deficiencies can damage brand reputation and limit engagement opportunities, while inadequate Google Ads management wastes budget and misses high-intent customers. The integration of AI tools further accelerates the competitive divide between marketing-savvy businesses and those struggling to adapt.

Students will develop original digital marketing plans integrating strategies across all channels, preparing them for real-world application in a rapidly changing industry. The course's recorded format enables global participation, making current digital marketing education accessible beyond geographical constraints. Enrollment opens December 1, 2025, for the Tuesday evening sessions running from 6:00 to 7:30 pm Pacific Time. Additional information about Dr. McDonald's expertise, including his role as an expert witness in social media marketing cases, is available at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/ and https://www.seakexperts.com/members/11579-jason-mcdonald.