The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, has expanded its product availability on OneLavi.com with three signature products inspired by traditional European midwifery care and holistic maternal wellness. The newly available products include Baby’s First Bath by Loveng Maternity Care, Baby’s Bottom Ointment, and Nipple SOS Holistic Maternity Ointment, reflecting the brand’s philosophy of simplicity, trust, and gentle care.
“As a midwife, I have always believed that mothers and newborns deserve products that are simple, gentle, and truly supportive,” said Sarah Lares, founder of The Midwife in Vienna. “We created these formulations to reflect traditional European midwifery care while meeting the needs of modern families seeking clean and trustworthy wellness products.”
Developed in Austria using carefully selected ingredients, the products are designed to avoid harsh chemicals, synthetic fragrances, or unnecessary additives. Baby’s First Bath provides a calm introduction to newborn bathing, inspired by European bathing rituals. Baby’s Bottom Ointment comforts and protects delicate skin, while Nipple SOS supports breastfeeding mothers with gentle care rooted in midwifery wisdom.
The expansion on OneLavi.com marks a strategic step in the brand’s growth in the United States, where American parents are increasingly seeking cleaner, more transparent alternatives to conventional maternity and baby care. OneLavi.com’s focus on beauty, health, and wellness aligns with The Midwife in Vienna’s commitment to organic-inspired, minimalist care.
“Our goal is thoughtful growth,” Lares said. “We want families to have access to products that feel honest, gentle, and grounded in real midwifery experience.”
In addition to OneLavi.com, select products are also available on Amazon.com as the company expands access to its European-crafted wellness collection. The brand also invites followers to its new USA Instagram channel for updates.
The Midwife in Vienna was founded by Austrian midwife Sarah Lares, drawing on nearly 20 years of hands-on birth and postpartum experience. The brand crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients, many vegan and food-grade, reflecting core values of simplicity, trust, and natural care.
