Toblerone has announced a collaboration with Swarovski to create the Toblerone Crystal Bar, a hand-made crystal replica of its iconic triangular chocolate bar, as part of a campaign called "The Ultimate Gift." The crystal bars will be auctioned at select airports worldwide and online from July 1 to July 31, 2026, with all proceeds going to local charity partners.
The partnership brings together two Swiss companies known for their commitment to quality and craftsmanship. Toblerone, founded in 1908, is famous for its triangular shape, while Swarovski, established in 1895, is renowned for its crystal artistry. The Toblerone Crystal Bar crafted by Swarovski is a numbered, certified, and one-of-a-kind piece. Each bar weighs 851 grams, measures 305 millimeters in length, and features 546 individually cut facets. It takes 140 hours of development and 65 hours of production, all done by hand.
The auction will take place at pop-up experiences in nine major airports: Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich. Each airport's auction will benefit a local charity partner chosen by the airport. Bidding is also available online for those not traveling. Iain Livingston, President of Toblerone & World Travel Retail, said, "Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."
In addition to the crystal bar, Toblerone is launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail stores during the campaign period. The box contains a standard Milk Toblerone bar.
This collaboration highlights the growing trend of luxury brands partnering to create exclusive, high-value items for charitable causes. The auction not only offers a unique collectible but also supports community-based organizations through airport charity partners. The online auction site and more information on the charities are available via links on Toblerone's campaign page.
