Western Sports Foundation Launches New Fundraising Event to Support Rodeo Athletes

The Western Sports Foundation has announced the inaugural Western Social, a reimagined fundraising event that merges the vibrant spirit of the western lifestyle with an unforgettable evening of community, entertainment and purpose. Scheduled for Thursday, September 25, 2025, at the John Wayne: An American Experience in the Fort Worth Stockyards, this event aims to deepen connections between guests and the mission of supporting rodeo athletes.

Replacing WSF's traditional gala, the Western Social offers a fresh, engaging format designed to connect guests more deeply with the mission of supporting rodeo athletes. Attendees can expect an atmosphere inspired by the Western charm of a modern fair, complete with midway-style activations, interactive giving stations, robust food stations, and unique opportunities to connect with partners, athletes, and the western community.

This event represents a significant shift in fundraising strategy for the organization that supports professional rodeo athletes. Mai-Brit Harvey, Interim Executive Director of Western Sports Foundation, stated that "The Western Social blends fun and philanthropy, while giving our community a chance to see the real impact their generosity has on rodeo athletes and their families."

Event highlights include interactive giving stations with fair-inspired games, a silent auction featuring exclusive western fashion, art, exclusive experiences and one-of-a-kind items. Attendees are encouraged to dress to impress showcasing their favorite outfits exhibiting Western Flair. Guests will be able to capture memories and iconic style moments at the Boot Barn Photo Booth.

Tickets are available now at https://www.westernsportsfoundation.org/western-social. Funds raised through the Western Social will directly benefit rodeo athletes through WSF's core service areas: financial assistance following injury, mental health and neurological support, and educational/career development programs.

The importance of this event extends beyond fundraising, as it addresses critical needs within the rodeo community. Professional rodeo athletes face significant physical risks and financial instability, making the foundation's support services essential for their wellbeing and career sustainability. The Western Social's innovative approach to fundraising could serve as a model for other sports-related nonprofit organizations seeking to engage their communities more effectively while addressing the specific challenges faced by their athletes.