A2Z Cust2Mate Solutions (NASDAQ: AZ) is working to restore visibility into shopper behavior within physical stores through its smart cart technology, addressing what the company describes as retail's "in-aisle blind spot." According to A2Z Cust2Mate CMO Yaniv Zukerman, while retailers have become proficient at tracking transactions, pricing, and inventory, they have steadily lost visibility into how shoppers actually behave inside stores. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible.
This disconnect creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping trip. Zukerman argues that this lack of insight prevents retailers from optimizing store layouts, promotions, and customer experiences based on actual shopper behavior rather than aggregated transaction data after the fact.
Technology represents a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals, and delivering relevant offers during the shopping trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making, and behavior at scale. This visibility enables retailers to design store experiences based on how customers actually shop rather than relying solely on post-transaction data.
A2Z's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity.
The company's modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more detailed information about A2Z Cust2Mate's approach to retail innovation, readers can visit https://ibn.fm/e1wWz. The technology addresses a critical challenge in brick-and-mortar retail as physical stores seek to compete with online retailers who have sophisticated data collection capabilities throughout the entire shopping journey.
This development matters because it represents a potential shift in how physical retailers understand and respond to customer behavior. As consumers increasingly expect personalized experiences similar to what they receive online, retailers who can bridge the data gap between online and offline shopping may gain competitive advantages in customer satisfaction, operational efficiency, and sales optimization. The implications extend across the retail industry, potentially influencing store design, marketing strategies, inventory management, and customer relationship approaches in physical retail environments worldwide.
