Wealth management technology has taken a significant leap forward with the launch of a new Multi-Custodial Data Aggregator Accelerator for Salesforce Financial Services Cloud, developed through a strategic partnership between BridgeFT and ShellBlack.
The innovative solution addresses a longstanding pain point in the financial services industry: fragmented data systems and complex reconciliation processes. By providing a comprehensive, unified view of client investments, the accelerator enables wealth management firms to streamline operations and enhance client service.
The tool offers unprecedented integration capabilities, connecting with over 900 direct data feeds from major financial institutions including Charles Schwab, Fidelity Institutional, Pershing Advisor Solutions, and Interactive Brokers. Key features include automated synchronization of financial accounts, household-level investment visibility, and multi-tiered matching logic for accurate data integration.
Unlike traditional portfolio management connectors, this solution provides unique capabilities such as tax lot synchronization and multi-provider data integration. The accelerator supports data feeds from custodians, banks, insurance carriers, and retirement plan providers, making it one of the most versatile solutions in the market.
For wealth management firms struggling with disparate data systems, this technology represents a transformative approach to data management. By enabling seamless integration directly within Salesforce Financial Services Cloud, the accelerator promises to reduce administrative overhead and provide financial professionals with more comprehensive insights into client portfolios.
