CleverTap has been positioned as a Leader in Gartner's 2026 Magic Quadrant for Personalization Engines, according to a company announcement. This evaluation, detailed in the report "Magic Quadrant for Personalization Engines" by analysts including Penny Gillespie and Jason Daigler, assessed providers based on completeness of vision and ability to execute. The recognition underscores the competitive shift toward sophisticated, AI-powered personalization platforms that can deliver measurable business outcomes.
The company attributes its positioning to its CleverAI™ platform, described as an enterprise-grade agentic intelligence and decisioning engine designed for autonomous real-time orchestration. Anand Jain, Co-founder and Chief Marketing Officer at CleverTap, stated that the recognition confirms the company's capability to help customers improve business outcomes. Jain emphasized ongoing innovation, describing CleverTap's offering as a "revolutionary AI-First Customer Engagement Platform" poised to impact the marketing technology and customer engagement industry.
This development matters because personalization engines have become critical infrastructure for businesses across sectors. CleverTap reports that its approach enables "Experience of One" engagement through 1:1 personalization at scale, with claimed outcomes including up to 35% higher conversion rates in key use cases. Industries specifically mentioned as beneficiaries include financial services, retail, ecommerce, media, and telecommunications, suggesting broad applicability of these technologies.
The implications extend beyond CleverTap's market position. Gartner's evaluation framework signals what enterprise buyers should prioritize when selecting personalization technology. As noted in the press release, Gartner publications represent the opinions of Gartner's research organization and should not be construed as statements of fact, and the firm disclaims all warranties regarding its reports. However, such evaluations influence purchasing decisions in the competitive martech landscape.
For businesses, effective personalization can directly impact customer lifetime value and conversion metrics. CleverTap's platform integrates segmentation, personalization, experimentation, journey orchestration, and analytics, potentially reducing the complexity of managing multiple point solutions. The company's vision of "hyper-personalization, individualized to each customer" reflects industry trends toward more sophisticated, real-time customer engagement.
Readers can view a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions, among other provider offerings, at https://www.clevertap.com. The full methodology and disclaimer information is available in the Gartner report, which organizations should consult alongside their own evaluation processes. As personalization becomes increasingly expected by consumers, technologies that can deliver relevant, timely experiences across channels will likely see continued adoption and investment.
