Finding Ferdinand Exceeds Sales Expectations in Credo Beauty Retail Launch

Finding Ferdinand, a vegan and cruelty-free cosmetics brand, has achieved remarkable success in its initial retail partnership with Credo Beauty, significantly outperforming initial sales forecasts within just two months of launch.

The brand, founded in 2015 by sisters Nhu and My Le, launched in 14 Credo Beauty stores nationwide in March 2025 and quickly demonstrated impressive market traction. Their performance was notable enough that Credo Beauty's Senior Color Merchant, Meghan Lim, praised the brand as "Best in Class" for its exceptional launch.

The company's viral black lip balm emerged as a top-selling product during the Friends of Credo sale, underscoring the brand's growing consumer appeal. This success reflects broader industry trends toward clean, sustainable beauty products that prioritize ethical manufacturing and ingredient transparency.

Finding Ferdinand's achievement is particularly significant in the competitive cosmetics market, where new brands often struggle to gain meaningful retail presence. By exceeding sales projections in triple digits, the company has positioned itself as a promising player in the clean beauty sector.

The brand's success stems from its commitment to creating high-performance, vegan cosmetics that align with growing consumer preferences for sustainable, cruelty-free products. Their decade-long journey, inspired by the founders' mother—a two-time cancer survivor—has culminated in a meaningful milestone that demonstrates the market's receptiveness to thoughtfully designed beauty products.