Los Defensores, the pioneering nationwide brand connecting the Latino community with qualified legal services, celebrated its 40th anniversary on August 15, 2024, at the Petersen Automotive Museum. The event, attended by nearly 300 guests, included a special tribute to MLB Hall of Famer Jaime Jarrín and his son Jorge Jarrin, both of whom serve as the brand's spokesmen.
During the gala, the Jaime and Blanca Jarrin Foundation raised over $9,000 for its scholarship program aimed at supporting underprivileged students pursuing degrees in law, communications, or journalism. Los Defensores matched this contribution, bringing the total amount raised to $18,000.
In alignment with its ongoing commitment to corporate social responsibility, Los Defensores unveiled its new community initiative, 'Siempre Contigo' (Always On Your Side). This program is designed to enhance the company's community empowerment and social responsibility efforts through year-round outreach, education, and expanded philanthropic activities.
The anniversary event attracted a host of distinguished guests, including labor leader Dolores Huerta, retired California Supreme Court Justice Carlos Moreno, and radio and TV personalities such as Gisselle Bravo and Said Garcia. Certificates of Recognition were presented by representatives from LA County Supervisor Janice Hahn, California State Assemblymember Al Muratsuchi, and LA City Councilwoman Katy Yaroslavsky.
Jaime Jarrín, honored for his 39 years of service as the longest-running spokesperson for Los Defensores, has been a significant figure in the national Hispanic media market since 1985. Alongside his son, Jorge Jarrin, Jaime has become a beloved icon in the Latino community through their Spanish-language advertisements for Los Defensores.
Nicole Cordero, Vice President of Corporate Affairs and Marketing at Los Defensores, emphasized the brand's enduring legacy, saying, "This milestone is a testament to the trust, experience, and commitment our brand represents within the community. After 40 years, we remain the preferred legal services brand among Hispanic communities in the U.S." Cordero highlighted the company's ongoing commitment to empowering communities by providing unparalleled access to Spanish-language legal services and engaging in transformative community initiatives.
