ORGANA International, a wellness company with roots tracing back to 1997, is set to expand its retail footprint by participating in the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills will meet with buyers from major health, specialty, food, drug, and mass retail channels to introduce the company's extensive product line, which includes plant-derived minerals, liquid oxygen, herbal wellness products, and topical formulations.
Unlike typical ECRM participants that launch new products, ORGANA brings a legacy of nearly three decades of listening to customers and evolving its offerings. "We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line," said Mills. "What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."
The company's participation comes at a time when it aims to grow its U.S. retail presence beyond its existing online channels. ORGANA's portfolio includes bestsellers like Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, and magnesium creams. Notably, the company recently introduced Mineral Shots, packaged in a colorful point-of-purchase display designed to capture attention in high-traffic retail locations. This diversity allows ORGANA to discuss comprehensive wellness solutions rather than a single product.
Mills emphasized the importance of tailoring conversations to each retailer's needs. "Every retailer is different, and that's one of the reasons I'm looking forward to these conversations," he said. "We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense."
The natural wellness marketplace has evolved significantly since ORGANA's founding. Consumers now have unprecedented access to products and information, driving demand for transparency in ingredient sourcing and plant-derived nutrition. ORGANA has responded by focusing on consumer education about soil health, nutrient density, and absorption. "Today's consumers ask questions," Mills noted. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
ORGANA's products are already available nationwide through its [Amazon storefront](https://www.amazon.com/organa) and [OneLavi.com](https://www.onelavi.com), providing immediate access while the company explores new retail partnerships. "ECRM is about what comes next for ORGANA," Mills added. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
For more information about ORGANA's wellness philosophy, visit [organa.net](http://organa.net). With a 5-star BBB rating and a customer-first approach, ORGANA International is poised to leverage its experience to meet the demands of today's conscious consumers and retailers alike.
