Teads Launches Creative Consortium to Enhance Ad Campaigns

Teads, a global media platform, has announced the formation of a Creative Consortium, a suite of new omnichannel partnerships designed to enhance creative services and maximize campaign results for advertisers. The new offerings extend Teads' ability to deliver personalized and engaging ad experiences by implementing top-tier creative solutions and cutting-edge technology through collaborations with partners such as Perfect Corp, Aryel, Threedium, Atelar, Geneee, Vyde, Stats Perform, SmartCommerce, and AudioStack.

Teads Studio, the company's in-house creative team, has incorporated advanced solutions to optimize and repurpose ad content across various digital platforms for its partners. Key features of these enhanced creative capabilities include:

• AI-Driven Audio Production: Leveraging its partnership with AudioStack, Teads is unlocking addressable, high-quality video at scale and utilizing AI-driven audio production to create contextually relevant audio-visual experiences tailored to different languages, locations, and audience segments.

• Real-Time Sports Data Integration: Embedding live sports statistics into ad creatives to boost engagement among sports fans in collaboration with Stats Perform.

• AR For The Open Web: Introducing immersive AR experiences, such as Virtual Try-On (VTO), to significantly enhance consumer engagement and conversion rates in partnership with Perfect Corp, Aryel, Threedium, Atelar, and Geneee.

• Interactive Shopping Solutions: Developing advanced shopping formats, including visualizations, 3D models, dynamic ads, and shoppable scenarios.

• Conversation Units: Revolutionizing shopper engagement with innovative in-ad chat units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs in partnership with Stats Perform.

• Omnichannel Integrations: Bridging online and offline experiences to enhance direct response capabilities.

• Innovative 3D Models: Captivating audiences with engaging 3D ad formats to improve brand recall and interaction rates.

Teads' enhanced creative capabilities have already empowered brands like Nissan, McDonald's, Pepsi, and Lenovo to expand the delivery of personalized ads across multiple touchpoints, enhancing customer interaction and driving business results. Teads' campaign with Nissan, for example, integrated CTV, OTT, and Mixed Reality (XR) elements to promote the Nissan Qashqai. QR code integration amplified engagement and boosted brand favorability, reaching 41% of the UK population at least once, with an average frequency of 4.1.

Niels Van Der Burg, Nissan's director of marketing operations in Europe, expressed enthusiasm about the partnership, stating, "We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience. This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner."

Other notable brands leveraging Teads' enhanced creative offerings via its Creative Consortium include McDonald's and PepsiCo. Both companies are partnering with Teads independently for UEFA Euro 2024, utilizing Stats Perform technology to integrate live stats based on match scores directly into their advertising creative. Lenovo was the first tech brand to launch the Teads Conversational Unit in the US, achieving remarkable results with a 0.25% interaction rate, a 66% increase compared to the benchmark, and a 28.09% active attention rate, marking a 180% increase over the benchmark.

"At Teads, we're laser-focused on helping our partners succeed in today's landscape by boosting engagement, increasing relevance, and maximizing impact across all screens," said Jonathan Lewis, global head of studio at Teads. "The Creative Consortium directly supports the company's ongoing mission to be 'best in glass' by partnering with innovative industry-leading creative technology and data vendors, empowering us to provide the biggest brands in the world with exceptional creative solutions optimized for omnichannel environments."

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. Teads' modular platform allows partners to leverage buy-side, sell-side, creative, data, and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions. Teads partners with leading marketers, agencies, and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

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