Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, announced the expansion of its services into five divisions designed to help brands build deeper connections with audiences through culture, storytelling, media, and experiences. The move brings together the agency's 10 years of expertise in public relations, influencer marketing, and content development with social media marketing, audio and video production, podcasting, experiential marketing, and event strategy.
Under the new structure, Twin Minds Media will operate across five divisions: TMM PR, TMM Influencers, TMM Social, TMM Studios, and TMM Experiences. TMM PR focuses on Hispanic public relations, media relations, thought leadership, and strategic communications. TMM Influencers offers influencer marketing strategy and campaigns rooted in cultural relevance. TMM Social handles social media strategy, content, and community engagement. TMM Studios produces video, audio, and podcast content, from branded content to original media. TMM Experiences creates in-real-life events, activations, and brand experiences designed to bring audiences and brands together.
The expansion addresses the evolving U.S. Hispanic media landscape, which has become more fragmented but influential, with traditional outlets, social platforms, creators, and podcasts playing key roles. Hispanic consumers are a significant force in social media culture, and podcast listenership continues to grow, providing brands with more opportunities to reach consumers across various platforms and formats.
Yaneiza Echezarraga, cofounder and partner at Twin Minds Media, emphasized that Hispanic audiences do not experience brands through isolated channels. 'Culture happens across conversations, creators, communities, live experiences, and media,' she said. 'Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways.'
This strategic expansion signifies a shift toward integrated marketing approaches that recognize the interconnected nature of cultural engagement. For brands targeting the Hispanic market, the ability to manage PR, influencer partnerships, social media, media production, and live events under one roof could streamline campaigns and ensure consistent cultural messaging. The agency's focus on cultural intelligence aims to move beyond traditional marketing, which often treats these channels separately, to create cohesive experiences that resonate with Hispanic consumers.
Founded in 2015, Twin Minds Media is an independent, award-winning agency based in Miami, serving clients across the U.S. Hispanic and Latin American markets. The agency also publishes Hispanic Marketing Brief, a weekly newsletter covering Hispanic marketing, media, creators, and industry trends.
