VueReal, a pioneer in MicroSolid Printing™ technology, has appointed Robert Selley as its new Chief Commercial Officer, marking a significant step in the company's strategic growth trajectory. Selley, with over 25 years of semiconductor industry experience, will oversee global sales and business development across key sectors including lighting, consumer electronics, automotive, AR/VR, and health.
Selley's extensive background includes executive leadership roles at prominent semiconductor companies such as Nova Semiconductor, FormFactor, Cascade Microtech, and MKS. His proven track record of building high-performing teams and driving revenue growth positions him to lead VueReal's commercial expansion.
The appointment follows VueReal's recent USD $40.5 million Series C funding round and comes amid a series of strategic senior leadership hires. CEO Reza Chaji emphasized Selley's alignment with the company's mission to deliver cutting-edge solutions, while Board Chairman Tim Baxter highlighted his potential to accelerate platform adoption and global supply chain development.
Selley's arrival coincides with VueReal's ambitious plans to capitalize on the projected $30 billion microLED display market by 2029. His expertise is expected to be instrumental in scaling the company's MicroSolid Printing platform and expanding its global ecosystem.



