This PDF document outlines suggested marketing activities for B2B companies.
Keep in mind that not every activity is appropriate for every business. Some businesses invest in fewer, some in more. However, in our experience these are the core marketing activities that most established companies invest in – although the amount invested in each activity varies considerably depending on the growth cycle, category and size of a business. Most companies spend between 2–10% of revenue on marketing.
Download the PDF by clicking the image below.
Download as a spreadsheet
You may also complete the registration form below to download this document as an interactive Google Sheet so that you can input your own activities and investment amounts.