This 6-part blog series guides you through six social marketing activities that should be incorporated into your daily social marketing workflow as well as some fundamentals to help you be more successful on Twitter.
This series is based on the 12-page article “6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day” which provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers. Download the article here.
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Let’s discuss activity #3: Re-Share Great Content (other People’s Content and Your Own).
Whether your content is informative, helpful or simply entertaining, everything your post online should make a connection with your audience. Creating that connection, is what will drives users to share your content with their network – in turn building traction for your brand.
But what about the older content that’s sitting on your website – should you be resharing? As long as the context of your content is still relevant, resharing can be a great way to continue to drive traffic and build your brand awareness.
Identify what to re-share by looking at your most popular content shares from previous months — the ones that got the most click-thrus and retweets. Then, re-share the content with different messages and/or hashtags.
Take the time to recraft a message to go along with a link to connect users to your content in order to gauge interest. You can always change things up by using new images, using direct quotes from the article or even using a new headline.
It’s best to wait at least a month or two before resharing any content. You also have to keep in mind that every platform has its own turnover on when content can be reshared, use this as a guideline from Search Engine Journal:
All in all, resharing old content can be a simple, yet effective step to include within your content management strategy. Try it out and see for yourself!
Special Offer! 6 Things HR, Benefits & Recruiting Brands Should Do On Twitter Every Day
This 12-page article provides step-by-step details on how to use Twitter to stand out on social – including dozens of tips from industry influencers.
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Read the next post: 6 Things You Should Do (Better) on Twitter: #4: Engage With Industry Events
Read the previous post: 6 Things You Should Do (Better) on Twitter: #2: Share Content